WATCH: In Pro-Obama Ad, Samuel L. Jackson Tells Complacent Voters to “Wake the Fuck Up!”

"Yes, Mitt Romney deserves to lose this election, and I hope..."Courtesy of <a href="">JCER</a>

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.

Hollywood megastar and snake-punching virtuoso Samuel L. Jackson plays the lead in a new ad from The Jewish Council for Education & Research (JCER), a liberal super-PAC. It is nearly four minutes long. It is unabashedly pro-Obama. It will be shown exclusively online. Oh, and it’s titled, “Wake the Fuck Up.”

Jackson, 63, narrates in a Seussian fashion (Whoville!), while paying homage to the audiobook he recorded for Adam Mansbach’s children’s book sendup Go the Fuck to Sleep. The clip consists primarily of the actor, clad in jeans and a black beret, magically appearing in houses and hurling obscenities and Democratic talking points at unsuspecting white suburbanites.

In one scene, for example, Jackson intones:

Sorry, my friend, but there’s no time to snore.
And out-of-touch millionaires just declared war.
On schools, the environment, unions, fair pay.
We’re all on our own if Romney has his way.
And he’s against safety nets, if you fall, tough luck.
So I strongly suggest that you wake the fuck up.

The civically engaged actor promptly rematerializes to shout at the disaffected teens who organized bake sales to support of Obama’s 2008 bid but have since lost interest:


Later, he surprises a horny elderly couple in bed to shout at them about the future of Medicare. Okay, I’ll stop talking now… just watch it!

The entire thing—it should go without saying—was done for the activist lulz. The new ad was scripted by Mansbach himself, and the Manhattan-based JCER is the same outfit that funded July’s viral clip featuring off-color comedienne Sarah Silverman offering to “scissor” GOP megadonor Sheldon Adelson for the sake of democracy. (Watch below.)

Mik Moore, who runs JCER, tells Mother Jones that the group will be rolling more comedic and satirical content as Election Day approaches—in additon to running print ads in swing states, promoting Obama’s record on Israel, and “creating mini-memes on social media.”

In 2008, before it was a super-PAC, JCER financed a social media campaign (also involving Silverman) that aimed to get young Jews out to vote for Obama. This year, the group has raised roughly $211,000 and spent roughly $113,000, with the vast majority of the cash coming from Alexander Soros, son of the billionaire and liberal bogeyman George Soros. Alexander’s brother Jonathan launched his own super-PAC this past summer—a sort of progressive anti-super-PAC super-PAC, if you will.

JCER’s politics are a natural fit for Jackson, who (like Questlove) campaigned for Obama in 2008, and pushes his political beliefs on Twitter:

And then there are the more extreme displays of his partisan convictions:

Just in case you live in a hole and need a refresher on who Samuel L. Jackson is and what he does (besides generate vast amounts of cash for Hollywood executives), here’s a classic (albeit disturbing) scene of him playing Jules, the intellectual hit man from Quentin Tarantino’s Pulp Fiction:

…and here he is going to town on some British thugs in Formula 51, while dressed in a kilt:

For more Election 2012 humor, don’t miss our very own Game of Thrones attack ads. Here’s one example:

And last but not least, here’s Sarah Silverman offering to make torrid love to casino magnate Sheldon Adelson in exchange for his defection to the Democratic Party.


Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend