FedEx Still Hasn’t Stopped Sponsoring Washington’s Football Team. This Smart Ad Takes Them to Task.


With the NFL season set to kick off tonight, Native American advocacy groups have ramped up their campaign against the racist name of the Washington football team. Their latest target? One of the [Redacted]’s biggest corporate sponsors, FedEx.

In an ad commissioned by the Native Voice Network called “FedEx Fail,” a would-be FedEx customer is turned away when trying to ship a variety of items while wearing several different offensive costumes. But when he returns in [Redacted] gear and a cheap headdress, things change. “You are in luck,” the Native American clerk tells the customer. “We at FedEx are Washington Redskins corporate sponsors! We embrace this sort of racism!”

Indian Country Today Media Network, which first posted the video, spoke to the campaign’s organizers:

“The point of the campaign is to build awareness that the Washington team name is racist,” said Laura Harris, executive director of Americans for Indian Opportunity (AIO). AIO is the main organizer of NVN. “FedEx has a great diversity statement for their employees and corporation,” she said. “We think it’s hypocritical of them to support an NFL team that uses a racist name when their diversity statement explicitly states they are against racism…Their sponsorship is not appropriate and not in line with their corporate policy.”

Notably, when colleague Matt Connolly and I contacted FedEx back in November about the name controversy, here’s what a company spokesperson had to say:

We understand that there is a difference of opinion on this issue. Nevertheless, we believe that our sponsorship of FedEx Field continues to be in the best interests of FedEx and its stockholders.

Washington’s football team, which plays its home games at FedEx Field in Landover, Maryland, opens its season Sunday afternoon on the road against the Houston Texans.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend

Latest