When Wealthy People Quit Smoking, Tobacco Companies Went After the Poor

“If you have a bull’s eye painted on your back, it’s harder to get away.”

Crushed cigarette

sercansamanci/Getty Images

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Poorer, less educated Americans have given up smoking much more slowly than the upper and middle classes, a report from the Washington Post found. Data from the Centers for Disease Control and Prevention show that while college-educated Americans reduced their smoking rate by 83 percent between 1966 and 2015, those without a high school diploma cut back by just 39 percent.

It’s not due to lack of willpower: Tobacco companies have targeted their marketing toward impoverished communities in recent years and lobbied against cigarette taxes in poor, rural states where smoking rates are highest.

Smoking rates in the U.S. by state
Courtesy of the Centers for Disease Control and Prevention

“[Poorer] communities are not protected like others are,” Robin Koval, president of Truth Initiative, told the Post. “They don’t have access to good health care and cessation programs. If you have a bull’s eye painted on your back, it’s harder to get away.”

The Post story follows Debbie Seals, who runs some of the few cessation classes available in southern Virginia and West Virginia. “People down here smoke because of the stress in their life,” she says. “They smoke because of money problems, family problems. It’s the one thing they have control over. The one thing that makes them feel better. And you want them to give that up? It’s the toughest thing in the world.”

See the full article for some illuminating charts.

Fact:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and billionaires wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2022 demands.

payment methods

Fact:

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2022 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate