Who’s Behind the Jarring New Anti-Trump Ads That Depict Him Banning Jews and Mormons?

A brand-new super-PAC hits Trump for his proposed Muslim ban.

A super-PAC called TruthPAC, founded last week by a former Microsoft executive, has unleashed a series of provocative ads in Florida and Utah targeting Jewish and Mormon voters. The ads’ message: If Donald Trump would ban Muslims from entering the United States, what religious group would be next?

In a 15-second ad running in South Florida, the super-PAC features a cut of Trump’s speech announcing a proposed ban on Muslim immigration, but replaces “Muslims” with “the Jews.”

A nearly identical ad, apparently designed for the Utah market, subs in “Mormons.” A third version of the ad features a rolling list of religious and ethnic groups.

Mother Jones couldn’t find invoices filed with local television stations reporting the ad time being purchased for these spots. (This information would show up in the available database only if the ads are airing on network news stations, not on cable channels.) But TruthPAC reported on Saturday that it had spent $92,500 on ad production and buys. There is virtually no public information about the group, which was created on November 2. Information about its funding or total war chest won’t be available until after the election. Super-PACs can be quickly created and are allowed to spend unlimited sums instantly.

The treasurer of the group is a man named Dick Brass. He’s a former journalist who became a tech executive. He is perhaps best known for his work at Microsoft. In 2010, Brass published a New York Times op-ed blasting Microsoft for failing to innovate, citing work he did in the 1990s on an early version of tablet computers. His Wikipedia entry states that Brass helped pioneer spell-checking software.

Brass did not return a request for comment. It remains unclear how much the group will spend on these last-minute ads and who is putting up the money for this campaign.


Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend