“Mexicano Mask”: Racist Gringos Fire Back

Courtesy of I Hate the Media

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.

Well, huh. It appears the culture war over immigration has spawned a new journalistic beat: The culture war over race-based masks.

Regular MoJo readers will recall the controversy that broke out last month over Florida-based Zubi Advertising‘s “Gringo Mask,” which was intended as a playful, not-for-profit show of solidarity with brown people who are likely to be targeted for arrest under Arizona’s “Papers, Please” law, SB 1070. Zubi backpedaled on the promotion when it was inundated with angry calls from gringos; apparently, anti-immigration forces feared the racial underclass was getting too, um, uppity.

But Zubi’s comeuppance wasn’t denouement enough for some self-styled conservatives, like the dudes who run a website called “I Hate the Media” (and if they think they’re getting gratuitous link love, they’re dreaming). They took time out from their busy schedule of breast-beating over “Sestakgate” just long enough to Photoshop themselves a “Mexicano Mask.” And if you thought the Gringo Mask was offensive, you ain’t seen nothing yet. Here, in their own words:

Last week a Florida advertising agency created Gringo Masks designed to help illegal aliens pass as legal American residents.

Now IHateTheMedia.com has created Mexicano Masks™ designed to help legal American residents leach off the welfare system, overwhelm our public schools, overrun emergency rooms, crowd our criminal justice system, swamp our jails, and work without paying taxes. After all, who wants to look like an oppressive, racist gringo when there are so many reasons not to?…

“The spirit in which we conceived Mexicano Masks™,” the spokesperson continued, “is definitely to offend people. The time for dialogue is long gone.”…

NOTE: Neither rubber band nor green card is included.

Well, they’re clearly right about one thing: It’s hard to start a dialogue with someone who thinks brown people sit at home thinking up new ways to “swamp our jails.” That’s more the M.O. of Arizona legislators.

Also, guys, it’s “leech,” not “leach.” You must have been overwhelmed by immigrants during the English lessons in your public schools, eh?


Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend