Meet Leroy Stick, the Guy Behind @BPGlobalPR

<a href="">@BPGlobalPR</a>.

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.

A few weeks ago in Twitterland, tweets from the satirical @BPGlobalPR began cropping up with the hashtag #bpcares. The @BPGlobalPR tweets—minor caricatures of whatever ham-handed approach to crisis management the real BP PR team was trying that day—include lines like:

You don’t go drilling 5000 feet underwater with the tools you want, you do it with the tools you have. Very basic tool logic. #bpcares


We don’t want to alarm anyone, but the robot didn’t get stuck. It stopped on its own accord and grinned at us. #skynet

T-shirts were sold; all proceeds went to help clean up efforts in the Gulf. Now the pseudonymous @BPGlobalPR mastermind, Leroy Stick, has published his first press release. A few excerpts:

I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR. First of all, who cares? Second of all, what kind of business are you in? I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company?…

BP seems to only care about maintaining their image so they can keep making money, two things we have blatantly avoided. I don’t have an image and I’m not making any money AT ALL for myself. Every penny we make from the t-shirts goes to the Gulf Restoration Network. Just a few hours ago, we made our first official $10,000 donation to from the money we’ve made selling free “bp cares” t-shirts in one week.

So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?

You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve! Don’t send hundreds of temp workers to the gulf to put on a show for the President. Hire those workers to actually work! Don’t dump toxic dispersant into the ocean just so the surface looks better. Collect the oil and get it out of the water! Don’t tell your employees that they can’t wear respirators while they work because it makes for a bad picture. Take a picture of those employees working safely to fix the problem. Lastly, don’t keep the press and the people trying to help you away from the disaster, open it up so people can see it and help fix it. This isn’t just your disaster, this is a human tragedy. Allow us to mourn so that we can stop being angry.

Read the whole release here.

Josh Harkinson notes that BP is Beyond Preservation brand-wise. But the gist is good advice for all big corporations, no?

If you appreciate our BP coverage, please consider making a tax-deductible donation.


Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend