Google + News Industry = BFF

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MOTHER JONES NEEDS YOUR HELP

Our fiscal year ends today, and we still need upwards of $60,000 in online donations to finish our budget at break-even, or as close as we possibly can. We’ve already cut $1 million in costs. We can't afford to come up short. And there’s more about why this is so urgent here, or in this primer about our nonprofit journalism and finances. Straight up: We can get there, but it's going to take more people who care enough about our journalism to be reading this blurb to pitch in and support it than normal. Please help if you can.

Mother Jones needs your help. Our fiscal year ends today, and we still need $60,000 in online donations to get to break-even, or a lot closer. We’ve already cut $1 million in costs. We can't afford to come up short. Learn more about why this is so urgent in “News Never Pays,” or about our finances and nonprofit operation here, and please support the journalism you get from us if you can right now. We need more help than normal.

Photo used under a Creative Commons license by flickr user <a href="http://www.flickr.com/photos/mwichary/" target="_blank">Marcin Wichary</a>

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First, Google announced a plan to help newspapers microcharge for online content. Now, it’s launching a news aggregator, Fast Flip, that will share ad revenue with participating news organizations.

This is a momentous olive branch on the part of Google, considering the flak it got for not sharing revenue from its flagship Google News. It will be especially beneficial if Fast Flip, an appealing interface that allows users to “flip” through tailored news content, takes off. Said a Google spokesperson to the Nieman Journalism Lab:

Google’s interest here is in trying to be a good partner to the news industry and to quality providers of news and try to frankly find ways to help publishers get more out of the web.

Google and the news industry, BFF? Stay tuned.