As GM prepares to cut 21 percent of its US jobs and produce smaller, more fuel-efficient cars, it’s mulling over changing the color of its logo from blue to green. The AP reports that the switch would be “an effort to show consumers that it is leaner and greener, more focussed on fuel efficiency and better able to make quick decisions.”
Depending on your perspective, this is either a brilliant move or a monumental case of chutzpah. It might signal GM’s shifting priorities, or it might come off as an effort to put a new coat of green paint on the same grimy clunker. Given how far GM has to go before it’s as green as companies like Toyota or Honda, perhaps the strongest message behind the color change would be this: GM is green with envy.