Que e Technobrega?

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


mojo-photo-tecnobrega.jpgToday’s New York Times features an article on the northern Brazilian “tecnobrega” scene, and while the focus is the “piracy” and decentralized distribution model, they don’t really talk about the music itself, which makes it seem like it must be almost unfathomably exotic. Well, in fact, the opposite is true: the whole point of brega is the cheesy accessibility, and the “tecno” prefix is a little misleading, since this is no, uh, 808 State. Actually, it sounds a lot like reggaeton, and the loping rhythm will be familiar to anyone who turns on the radio in LA (a kind of “boom-chicka-booom-chick”). I found a couple videos to check out after the jump.

Here’s a video from a big brega party, with the music sped up a little faster than usual:

You gotta love the screaming “SUUUPER POP” IDs. For a brief intro to brega and how it’s made, watch this excerpt from Good Copy Bad Copy, a documentary film about copyright and culture:

Tecnobrega has also produced a star: Lenny Bellard, who sings in the style on “Idolos,” the Brazilian “American Idol.” (Although of course we got it from England).

While tecnobrega’s home-brewed nature is inspiring, and the business model that treats CDs as giveaway advertising, reaping profits only from events (with DJ crews all trying to outdo each other with elaborate high-tech setups) looks increasingly like the future, the music is, honestly, a little goofy, and this from a guy who made a mashup of “London Bridge.” But I’ve never danced all night at a tecnobrega party in Belem, so what do I know.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend

Latest