I Smell a Hit

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mojo-photo-smell.JPG So, how can kids these days be convinced to shell out big bucks for CDs when free mp3s of the new Fergie megajam are just a click away? Here’s an idea: add value through the magic of odor. CMJ reports that CDDVD Now! plans to introduce scent-infused scratch ‘n’ sniff CDs, which they’re calling “Rub ‘n’ Smell Discs.” Seriously. The Bay Area company alleges that scents “stimulate purchase activity,” which I suppose is true when you smell cookies and then buy actual cookies. The scents are applied to the CD surface as a varnish, customers release the odor by lightly rubbing the surface. Stock scents offered include standards like Strawberry and Watermelon, pleasant surprises like Ocean Mist and Clean Cotton, and bafflers like Asphalt and Stinky Cheese. Custom scents are also available… please tell me the new Collie Buddz CD will smell like Cheetos and Ho-Hos.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

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