Hillary YouTube Attack Needs a YouTube Response

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Joe Klein has an awed response to the famous YouTube ad that attacks Hillary Clinton, and wonders out loud how Hillary’s paid staff will respond.

That misses the point. Word is out that the the ad was created not by members of any campaign staff, but by ordinary folks who like Obama and dislike Clinton. Here, I think, is the web’s real power over politics. It’s not in the candidates’ ability to create viral videos and post them on YouTube, MySpace, etc. — those always feel disingenuous, affected, and smarmy. We know who posted them, so we know why they make the arguments they do. They’re not spontaneous, they’re not true expressions, they’re not labors of love. Besides, they’re almost never edgy, funny, or entertaining. The only way Hillary is going to have an effective response to the pro-Obama ad created by everyday folks from the web community is if everyday folks from the web community create a pro-Hillary ad.

You see? Hillary can’t respond to this because Obama didn’t create it. The central test of YouTube politics is whether or not a candidate can inspire web-savvy users to create content on their own, with no prompting or support from the campaign.

Evidence: Multiple versions of the video of Hillary Clinton announcing her presidency (stilted, stiff, conventional) have been viewed a combined total of 20,000 times on YouTube, and currently have an average rating of three stars. Three versions of the Hillary/1984 video (creative, edgy, cool) have had a combined viewership of more than 1,300,000, and have an average rating of more than four stars. These are inexact, unscientific numbers, but you get the point.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest