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UK trio the Fratellis have released their new single, “Baby Fratelli,” on cute little USB memory sticks today, reports NME. 7000 of the things were made and sent around to HMV stores in the UK. In this era of digital downloads, any physical manifestation of a single seems oddly regressive, especially for a band whose main American claim to fame is being on an iPod commercial. But those little USB drives are so cute and teensy, and so fast with the up- and downloading and all. The drives are not, however, eligible for inclusion in the top 40 charts. Apparently UK band Keane have also put out a limited-edition USB drive release. Whether artists releasing USB singles are required to be derivative and boring has not yet been determined.
