MotherJones.com Ignores Privacy Laws in a Blatant Attempt to Sell Advertising

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


In an ironic and diabolic move to generate advertising revenue to support its journalistic mission, MotherJones.com recently launched a series of ads on its site to encourage users to willingly disclose personal information on consumer habits in an online user survey. Even more shocking, these ads tout that users who complete the survey will be entered into a drawing to win some really cool prizes donated by advertising sponsors Aveda and Patagonia.

When questioned about this blatant attempt to learn more about its website visitors, Associate Publisher of Sales & Marketing, Suzanne Saluti was quoted as saying, “We don’t intend to release personal, individual user information to anyone. We will merely aggregate the data and share those results with the advertising community in order to generate online ad sales to off-set the costs associated with providing in-depth investigative reporting on the site.”

You can view (and participate in, if you dare) the survey here.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest