Dell Tempts Buyers with $2 Trees

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.

Not one to let Apple Inc. steal his thunder, Dell’s Michael Dell announced a new program yesterday that will allow consumers to plant a tree when they buy a computer.

Dell’s new “Plant a Tree for Me” collects an optional $2 donation per notebook, or $6 per desktop which will be donated to the Conservation Fund or Carbonfund to offset carbon emissions. Dell estimates that a tree will make up for three years of electricity needed to power a computer (assuming you remember to turn it off each night, we presume).

Dell (the company, not the guy) currently recycles computers for free, and it aims to recover about 275 million pounds of old computers from customers by 2009.

—Jen Phillips


Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend