It’s Time to Crush Fox News

A new logo is fine, but how about doing something to really show that you care about your customers?Andre M. Chang/ZUMA

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Max Boot says that it’s all very well to fight the social media sites which promoted the lie that Joe Biden stole the 2020 election, but if you really want to make a difference you need to go straight to the source: Fox News.

To its credit, Fox News acknowledged that Joe Biden won. But, reports Media Matters for America, “in the two weeks after Fox News called the election for Biden, Fox News cast doubt on the results of the election at least 774 times.” According to NPR, Fox Business host Lou Dobbs said Trump’s opponents in the government were guilty of “treason” and that it would be “criminal” for Republicans to recognize Biden’s victory. Fox News host Mark Levin told viewers: “If we don’t fight on Jan. 6 on the floor of the Senate and the House — and that is the joint meeting of Congress on these electors — then we are done.”

….James and Kathryn Murdoch, part of the family that controls Fox News, just called on “media property owners” to stop propagating “lies” that “have unleashed insidious and uncontrollable forces.” If James’s brother, Lachlan (co-chairman of News Corp and chief executive of Fox Corporation), and father, Rupert (executive chairman of News Corp and co-chairman of Fox Corporation), won’t listen, then large cable companies such as Comcast and Charter Spectrum, which carry Fox News and provide much of its revenue in the form of user fees, need to step in and kick Fox News off.

I appreciate the fighting spirit here, but cable companies aren’t going to boot off Fox News. Contracts alone would prevent them from doing so. But there’s another way: boycotts.

This may sound tiresome. It’s not as if there aren’t already people who are trying to lead boycotts of Fox News advertisers. But here’s the difference: if we want to make a difference, we should target one big advertiser and leave the rest alone for now. This is what the UAW does: they negotiate with one car company, which sets a pattern for their contracts with everyone else. And they don’t pick their victim randomly. They pick the company that seems most vulnerable to a strike threat.

So who would that be? Ideally, a company that (a) can’t afford to be associated even slightly with unAmerican activity, and (b) is not in the greatest financial shape. You also want a company that’s relatively easy to boycott. Big conglomerates, for example, make so many things that it’s hard to get people to boycott them all. Likewise, pharmaceutical companies make drugs that might be lifesavers for a lot of people. But then there’s . . . General Motors. Allstate. Applebees. Any one of those might be a good target.

Some Super PAC with a lot of money ought to pick one of these targets and go after them. It can hardly do any harm, can it? One way or another, we need to make Fox News into a pariah.

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FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2021 demands.

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