Soon You Will Turn Over Your Entire Body to Either Apple or Android

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

I spent Labor Day at a small party with some friends, and one of them mentioned that he’d given up on Android phones and switched back to Apple. In particular, he’d switched to the iPhone X and was totally in love with it. But it turned out it wasn’t really the phone he was in love with. “I really got it because I wanted the watch,” he told us. Christopher Mims says that my friend is part of a new wave that will power Apple’s future:

We are entering the third age of Apple. A PC company first, and now very much the trillion-dollar iPhone company, Apple Inc. is evidently in search of its next big thing….While the services that come paired with iPhones are themselves a substantial and growing part of Apple’s revenue, they will continue to need hardware to lock in customers. I’m placing my bet on a small but already thriving component of Apple’s portfolio: wearables.

In the company’s last earnings call, Apple Chief Executive Tim Cook said the company’s Apple Watch and AirPods headphones generated $10 billion in revenue across the past four quarters….The key is the portion of the company’s revenue that comes from services—a piece of the pie that’s been growing even faster than wearables sales. In 2017, “services” was already a $30 billion business at Apple, and in the company’s most recent quarter, it accounted for nearly $10 billion….All of Apple’s wearables are not only compatible with Apple’s services, but also seem designed to enhance those revenue streams. Consider the fact that a cellular-connected Apple Watch Series 3 can stream only Apple Music, or that Siri is the only smart assistant you can summon directly from Apple’s AirPods.

….Here’s how Apple maintains its edge and becomes the dominant wearables company: It makes the most capable and one of the most popular smartwatches in the world, but ensures that it’s not as useful without other Apple gadgets and services. Next, it repeats that logic for every class of wearable it eventually makes, be it headphones, glasses, health monitors or others. The result is a self-reinforcing halo effect, in which buying one Apple device pulls you into a whole world of Apple that is easier to remain in—and keep buying—than to ever leave.

In other words, it will be the usual contest between Apple’s closed ecosystem and Android’s open ecosystem. The Apple ecosystem will almost certainly work more smoothly and efficiently, and it will be expensive. The Android ecosystem will be vast and clunky as third parties scurry to get products on the market, but it will be cheap and it will grow fast. In other words, just like it is now except with way more toys. Welcome to your brave new world.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

payment methods

We Recommend

Latest