Why Do Campaigns Give Away Their Strategies?

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As soon as the California primary is over, Donald Trump will be facing a barrage of attack ads:

A series of ads painting [Trump] as an unserious, unready, and unscrupulous businessman who also happens to disparage women and minorities is to start airing June 8, the day after the final primaries in which Trump is likely to clinch the Republican presidential nomination.

“That’s a good day to start,” said Justin Barasky with Priorities USA Action, a super PAC backing Democrat Hillary Clinton. “We’re not going to the make the same mistake Republicans did in waiting too long [to go on the offensive].”

That sounds fine. But why announce it in advance? Doesn’t that just give your opposition time to plan a counteroffensive? Or am I missing something?