Beyoncé Redefines the Word “Quiet”

From the Wall Street Journal:

Beyoncé Releases Latest Album—Quietly

Can we please stop this? This wasn’t some kind of stealth release. It was a brilliant use of viral marketing. Beyoncé and a few of her buddies “quietly” advertised the new album to about ten or twenty million of their closest friends, all of whom thought they were being let in on a secret and immediately went out and crashed the iTunes server farm. It was genius. Even if it only works once, it’s genius.

But quiet? Only if you have a five-year-old’s understanding of human nature. To misquote everyone’s favorite America-hating superhero, it was an awfully loud kind of quiet, man.


Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

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Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

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