A Question From the Staff of the Mother Jones Irvine Bowl

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Browsing through the sports section this morning, I came across this sentence:

UCLA brings plenty of offense to the Bridgepoint Education Holiday Bowl on Thursday night in San Diego….

I’ve been wondering for a while how it is that newspapers got bullied into using the full, sponsored names for bowl games. I understand why TV announcers do it: I assume they’re contractually obligated to use the sponsor’s name. But what’s everyone else’s excuse? Why not just call it the Holiday Bowl and let the TV guys do all the water carrying for the corporate sponsors? Ditto for every other bowl that actually has a name. Does anyone know how and when this entered the stylebooks of our nation’s print media?

Fact:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and billionaires wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2022 demands.

payment methods

Fact:

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2022 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate