Yes, Aspirin is a Pain Reliever!

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Lately I’ve noticed an increasing number of TV commercials that seem….off kilter. Not dumb or offensive or annoying. Just ads that seem to have a really weird underlying premise. Here’s an example:

Guy on airplane: Do you have something for pain?

(Flight attendant hands him a couple of aspirin.)

Guy: Bayer aspirin. Oh, no, no, I’m not having a heart attack. It’s my back.

Flight Attendant: Trust me, it works great for pain.

(Later, feeling chipper.)

Guy: Thanks for the tip.

What’s the deal here? Are there really full-grown adults around who don’t know that aspirin is a pain reliever? Has Bayer done such a stupendous PR job selling its product as protection against heart attacks that there are now a significant number of people who no longer realize its primary function? Or is there something else going on here? I haven’t been transported to an alternate universe accidentally, have I?

(Though that would actually explain a lot. Maybe I should look into this.)

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

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It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

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We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

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Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

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