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Claire Thompson asks:

When was the last time you looked up something in the phone book? What did you do the last time you got a free phone book dropped off on your doorstep—did you recycle it? If you’re like most people these days, your answers to those questions are probably “I don’t remember” and “No.”

Well, in my case the answer is “last year” and “yes” — the latter because we all have recycling bins in my neighborhood, so pretty much everything gets recycled with no effort on my part.

But I certainly don’t use phone books much.  In fact, even that time last year wasn’t for my own benefit.  It was for my Korean neighbor, who knocked on our door late one night and told us he’d locked himself out of his house and could he please use our phonebook to find a locksmith?  So I called a few locksmiths for him.  (And, along the way, learned that most “24-hour locksmiths” are anything but.)

The really mysterious part of all this, though, is that despite the fact that phone books seem like they ought to be a dying breed, there are more of them than ever.  I just looked, and we have not one, not two, not three, but four different yellow pages directories.  One from Verizon, one from Yellowbook, and two from AT&T (they come in two different sizes for some reason).  They’re all crammed with ads, which must mean people are using them, but I do sort of wonder who that is sometimes.  I use the web almost exclusively for this kind of thing these days, and I imagine that most people in my upscale neighborhood do too.  So why all the phone books?

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

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It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

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We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

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Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

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