Watch: The White House’s New Sexual Assault PSA Starring Daniel Craig and Benicio Del Toro


On Tuesday, the White House posted their new, star-studded PSA on sexual assault and rape. The video (which features Benicio Del Toro, Steve Carell, Daniel Craig, Seth Meyers, Dulé Hill, Joe Biden, and Barack Obama) was released as part of the Obama administration’s 1 is 2 Many campaign. The video’s release coincides with Vice President Biden’s big speech on the subject, and with the formal unveiling of the first report from the White House Task Force to Protect Students From Sexual Assault. (The White House is pressuring colleges and universities to improve their handling of cases of rape and sexual assault.)

“If she doesn’t consent, or if she can’t consent, it’s rape, it’s assault,” Del Toro says in the video. “If saw it happening, I’d never blame her—I’d help her,” Craig says.

Watch the extended 60-second PSA here:

“I’m not used to making calls to big old movie stars,” Biden said. “But I called them. And every one of them said immediately, ‘What can I do?'”

The PSA is set to air in select Regal Entertainment Group and Cinemark movie theaters, and in theaters on military installations starting in May. Here are statements from three of the participating actors, via the White House:

Benicio Del Toro:

This PSA is about reaching out to people and letting them know that there is an epidemic of sexual assaults. Those who commit sexual assaults will be condemned, whoever they are. The PSA also encourages any witness to such acts to speak up, do the right thing, and be a hero. It is about protecting and respecting our loved ones—our mothers, sisters, daughters, wives, and girlfriends.

Dulé Hill:

One sexual assault is one too many. My desire for this PSA is that it will heighten awareness and in turn be a catalyst for more prevention.

Daniel Craig:

I am honored to be part of such an important and crucial project. The message is clear and simple; everyone has a responsibility. There are no exceptions. There are no excuses. Please watch it and pass it on.

On a related note, here’s Craig in drag in a two-minute video highlighting gender inequality, sexual assault, and violence against women. The video, which coincided with 2011 International Women’s Day, is narrated by Judi Dench, his James Bond co-star:

This post has been updated.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest